"Got Milk?"

My family primarily drinks water, tea, occasionally juice and my favorite, milk. I have always enjoyed milk especially with Mom's homemade cookies. Yum!

This ad contains the singer Taylor Swift sitting in a wooden chair, there is a rustic brick background behind her. Taylor is wearing a flesh colored dress and has her hair down in soft curls. She is steadying her guitar in her lap with her left hand and with her right had up by her neck. She is in a pose to make her appear flirtatious toward the viewer of the ad. She is in a dim light room with side lighting. In the upper left corner it says, "Got Milk?" On the right hand corner it says, "Swift pick" which is a play on words. Her last name is Swift, she is holding a guitar, and it also means that she, "picks" milk. Under that, is information about studies done indicating that teens who drink milk as opposed to sugary drinks are more likely to be lean.
 

I chose this ad for several reasons. First, I could see several persuasive techniques that I thought would be fun to deconstruct. Secondly, it was appropriate for school, whereas laughably, many of the cologne ads that I initially looked up were not. Finally, I like the "Got Milk?" commercials and thought it would be fun to select for this project.

The persuasion techniques I recognized in the ad were as follows:
*CELEBRITIES-She is a well know music artist.
*BEAUTIFUL PEOPLE- She is beautiful and in a flirtatious pose for the ad.
*HUMOR-The milk mustache is use of humor in the ad.

*REPETITION- The quote, "Got Milk?" is on repeated in each of the milk ads.

*EXPERTS- The ad points to studies suggesting that teens who drink milk instead of sugary drinks tend to be leaner.

NFL MUNCHIES

What is the first things that comes to mind when thinking about the Super Bowl? For me, the first things that come to mind are the game, the commercials and then the wonderful munchies that have become an American custom. So, is it any wonder that the advertisers would be selling junk food, pop and alcohol to people who are consuming those very items. I think it makes perfect sense. One might idealistically believe that a Professional Sport might object to selling items that make their viewers less healthy. But, that would be a ridiculous thought if someone actually knew the amount of money that is being earned by the network for selling their air time to the advertisers during the Super Bowl. The customs that surround the game are hear to stay whether they are healthy or not and the advertisers are going to continue to throw money hand over fist for the opportunity to advertise to the enormous group of willing viewers.

HABITS FOR A LIFETIME

Is my current media consumption a result of habits formed as a child? I suppose it’s possible. I do prefer watching a movie as opposed to short programs. But, even that isn’t a big priority in my life. So, is it a habit that I have formed or just a preference that I share with my family?

My television viewing habits were monitored as a child by my parents. I wasn’t allowed to just sit mindlessly watching anything I chose either. I did have my own television at a young age, but my parents did not allow me to have it connected to cable. Instead, I used my VCR to watch movies. My brother and I owned a fairly large collection of movies and we were allowed to watch a movie after our homework and chores were finished. My family has always been active and busy which didn’t leave large amounts of time to sit and “vegetate” in front of the “boob tube”. Whether my parents have helped to form my habits viewing habits, or we just share that commonality, I am grateful that I am active in my own life and don’t rely on viewing others act for my entertainment.